Helsinki Cup is Europe’s third largest junior football tournament. Over 20 000 players attend it annually in Helsinki. In the beginning MagnumLive took care of the tournament’s technical solutions, but in the last couple of years Helsinki Cup and MagnumLive have focused their increased co-operation on developing both the opening festivities and the tournament’s activities area, Love the Ball Center.
In the year 2018 tournament MagnumLive co-ordinated the building of eighteen sponsorship tents and furnished five of them. Love the Ball Center functions as Helsinki Cup’s official freetime oasis. Our goal has been to develop the Center continually and comprehensively with a keen eye for its entertainment content as well.
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